That won't do.
Don't get me wrong, the poster's a work of art, and very eye catching. Even so, I didn't feel it was what we needed to attract people to the gig. Why not? Well where were the girls?
Here's the dilemma. There is absolutely no question that we booked this band on the basis of their musical ability and stage presence. We've seen them perform live twice and can't sing their praises loudly enough. They are hugely talented and wish to be judged on their music, not their looks. I respect this of course, but at the same time... well, they are three beautiful young women.
On our website I can include a link to their music and say to people,
Here, have a listen to thisand then of course they'll want to come to the gig. On a poster, I can't do that. The point of the poster is to attract people, without in any way deceiving them about what to expect when they turn up. Human faces attract attention, attractive human faces more so, and young, beautiful, female faces...
Here's the choice I had before me. The poster on the left is the one sent by the band, the much simpler one on the right is based on our standard template.
My job is to attract people to come and hear this band. In my opinion, the most effective way of doing that is to show a simple picture of the three musicians. Am I showing them a lack of respect by focusing on their looks? Does this make me part of the monstrous marketing machine that reduces women to objects of desire because
With just over a week to go until the gig, I have already made this decision (arty posters in town, simple posters in the villages), but I'd be very interested to hear what you think. I'm sure the question will come up again.